Have you recently received a text from Myriad Health + Fitness asking for a Google review? If so, it’s not SPAM. That’s us. If you haven’t received that text, you will sooner or later 🙂
As a small business, word-of-mouth recommendations have a huge impact on a business’s success. We are no stranger to this as CrossFit NapTown originated back in 2011 solely on word-of-mouth marketing. In today’s digital age, Google reviews are the modern-day equivalent of word-of-mouth recommendations, and they are becoming increasingly important to the success of small businesses like ours.
You may be wondering, “why are Google reviews so important?” The answer is simple. Online reviews, particularly on Google, are one of the first things potential customers see when searching for a business. Positive reviews can help build trust and credibility with potential customers, while negative reviews can deter customers from choosing our business.
Google reviews not only impact a business’s reputation, but they also play a role in search engine optimization (SEO). The more positive reviews a business has, the higher it will rank in Google’s search results. This means that our business will be more visible to potential customers searching for the products or services we offer.
Now let me take you on a quick journey to explain why this is so important to Myriad Health + Fitness at this time. Two pivotal moments occurred that altered our digital footprint.
1) In June of 2021, we rebranded from NapTown Fitness to Myriad Health + Fitness. All the programs previously associated to NapTown (CrossFit NapTown, Practice Indie Yoga, NapTown SWIFT, NapTown Nutrition, etc) were rebranded to Myriad “enter program name”. What we didn’t plan for was how this would affect our SEO and how we show up organically in search results across the internet. All of the content created from October 2011 to June 2021 essentially vanished overnight. Sure, we were able to change the names of some of our social media accounts, but from the organic search result perspective, Google was just now learning about Myriad Health + Fitness.
2) In March of 2022, we started the Myriad Weightlifting program. In an effort to get this program up and running, we created a Google My Business profile with the same address of the already existing parent brand of Myriad Health + Fitness (location: 922 N. Capitol). Apparently, Google doesn’t like that. Who knew? As a result, Google shut down all of our Myriad GMB (Google My Business) accounts. It took weeks for us to get Google on the phone (not an easy task) to explain what we were doing, who we were, and why it was all legit. Needless to say, it took us months for us to finally get our Myriad GMB accounts with the accurate information representing our programs. As a result, for about 7-9 months of 2022, potential new clients looking for us were unable to find us because of the inaccurate information in our GMB accounts.
The good news.
All of that is now fixed. We have put all of that behind us. We are re-establishing ourselves as the leader in health, nutrition, fitness, yoga, and mindfulness here in Indianapolis, IN.
So, how can you help Myriad succeed? By leaving a Google review! It’s easy and only takes a few minutes. Simply search for our business on Google, click “write a review,” and share your honest feedback about your experience with our business. Your review can help us attract new customers and improve our services.
Thank you for your continued support of Myriad Health + Fitness. We value your feedback and appreciate your help in growing our business.
Google Review Links
Myriad Health + Fitness (Overall Business: Fitness, Nutrition, + Kids Programs)