NapTown Rebranding: Phase 1

In our effort to continue to be a transparent organization we want to take the time to communicate to our staff, to our members, and to the community at large. 

Given recent events, we are working on changing the name “CrossFit” on our Pike 13 schedules, website, and social media platforms.  We have actually been planning on a company-wide rebrand with CODO Design, a locally owned professional design firm, for over a year.  We are now expediting that process, but it will be a few more months until we land on a new and improved “NapTown” branding (or maybe even something different… who knows!)

With that all being said, we find ourselves in a weird holding pattern.  It will be very laborious and also confusing for our public facing entities to have multiple name changes in such a short period of time.  As a result, we are asking for your patience during this time while we work on a branding overhaul.

Ultimately, nothing is changing at NapTown.  You might see some different words from time to time, but we will still be running the same awesome programming, with the same incredible coaches, at the same locations. 

Yes, we started as a CrossFit gym, but we are (and perhaps always have been…) WAY MORE than CrossFit.  CrossFit is just a name, a methodology…we are a community. We will continue to show you, our paying members, as well as the communities of Indianapolis who and what NapTown stands for: equality, diversity, and change!  We are so excited for this journey and we can’t wait to share it with you! 

If you have any questions at all please reach out to